In this material:

Many businessmen who are planning to start their own business with minimal investment are thinking about how to open The educational center because education is always in demand among the population.

Many people dream of working for themselves and starting their own business, but not all of them decide. The reason for this is often the lack of funds for initial investments, because everyone knows that without initial capital it will not be possible to realize their business idea. At the same time, in our time there are many ways to obtain funds for business development. Now money is offered not only by private financial institutions, but also by the state. Of course, you should not expect large amounts of assistance, but what is offered in the form of subsidies can be considered quite a worthy amount to start your own business. The main thing is to spend money wisely and implement a really good business plan for the training center.

If a Russian citizen is going to open his own business with a small initial investment, you can try yourself in the field of education. At the same time, it is not even necessary to be a teacher with experience in order to open your own training center. Most often, all the work is done by professionals hired by the entrepreneur, and the businessman himself solves only organizational issues, performs simple accounting work and can be an administrator in order to save on salaries.

Room and furniture

When we are talking about the training center, there is no need to think about the purchase of complex equipment, products for sale, and so on. Knowledge will be sold here, so the most important item that the business plan of the training center should contain should be the selection of experienced staff. But besides this, students must also be provided with a good environment in which it will be pleasant to study. To do this, you need to purchase high-quality and modern furniture for classes.

Do not forget about the need for a sufficient amount of free space. The premises for the training center should consist of several rooms, so the rent will become a significant expense item.

As a rule, a training center for all comers consists of such premises as a reception room, where the administrator's desk and a waiting room with upholstered furniture will be located, several training rooms, depending on how many groups are planned to be recruited, as well as a rest room for employees, replacing the teacher's room, and a bathroom.

These are the main premises, without which it will be difficult to do. Additional classrooms may also be needed, although here everything depends solely on the type of educational institution. For example, if there is enough space, it is advisable to additionally equip a dressing room. This will be extremely important in the cold season.

As for the location of the training center, transport accessibility and developed infrastructure are important here. It is possible to open a training center in a residential area, but it is important that it can be easily found. It is unlikely that people will look for a long time for a house where classes are held, especially if it is located in an unfamiliar area. It is best to find a room nearby with a stop, and draw a small map on your website and on business cards.

Staff and training program

When opening a training center, no matter what direction, the most important condition will be highly qualified staff. If a businessman has acquaintances who are teachers, this is great, because you can invite them to work. In fact, finding good teachers is not difficult. After all, they are ready for a part-time job, since the wages of specialists, unfortunately, are quite low.

The training center will be in demand if it offers its clients a special training program. It can be developed together with experienced professionals. It is important that the training center is different from what other institutions of this type offer. This is the only way to win the competition.

Documents for starting a business

A training center is a business that does not require significant investments, but in order for the work to be legal, it is necessary to correctly draw up all the papers.

Moreover, when it comes to educating people, additional licenses that are issued to educational institutions to be able to provide services of this type can play a big role.

But first, a businessman must register as an individual entrepreneur. This is necessary for the official conduct of business in the Russian Federation. In addition, it is necessary to choose an appropriate taxation system, which in this case may act PSN. It is important that the number of employees in this case does not exceed 15 people. In addition, an entrepreneur must go through the registration procedure with the Pension Fund and officially become an employer.

To obtain a license to provide training services, you need to prepare a large package of papers. This includes the program of the training center, information about the staff and their qualifications, data on the premises, the equipment used. The training center must have educational literature in the right amount. What kind of material will be used for training is also indicated in the data for obtaining a license. Without permits, an educational institution will not be allowed to work and will not be able to issue valid course certificates.

But at the same time, it is worth noting that not all entrepreneurs who open their training centers care about a license. If a person wants to get knowledge, not a diploma, he will not be much bothered by a license. But the received certificate will not be taken into account at the official level.

Restaurant advertising

To learn about the training center, you need to talk about it. There are many effective ways to advertise your business, but for a training center it is not the quantity but the quality of the audience that is important, so not all marketing moves are suitable here.

One of the most popular species advertising to attract customers is considered to be the creation of your page in social networks. Here you can find a lot of people who will be interested in such information. Moreover, this way advertising will be available to those people who have the opportunity to study at the new center, that is, those who live nearby.

You can print ads and hang them on poles. This is a good and effective way, but it requires money, unlike the dissemination of information on the Internet. The main thing is to gain the first class, and after that, when one group of people becomes aware of the high quality of education at the center, popularity will begin to grow rapidly.

A training center is a good way to start your own business with little investment. At the first stage, 10 thousand dollars are enough, which will quickly pay off.

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It has become profitable to open new training centers due to the growing need of the population to obtain additional certificates for short-term educational courses.

Capital investments in the training center, which will be up to 200 square meters and designed for 100 to 150 students, will amount to 13,000 to 15,000 conventional units. The training center will pay off within 6 to 10 months. The level of profitability is about 30%.

Monthly turnover is from 10,000 to 15,000 conventional units.

About 200 training centers have been opened in St. Petersburg. These training centers provide short course services. The main competitors of the training center are:

• Higher educational institution (HEI);
• Secondary specialized educational institution (technical school);
• College;

Also, often all educational institutions create auxiliary academic disciplines on their basis.

The high level of demand in last years electives are used, the duration of which is 20-60 lessons. One course lasting 40 hours is estimated from 3,000 to 4,000 rubles.

Attracting students can be done by opening and introducing additional original courses and programs. Examples would be exclusive courses on advertising, for marketing. Courses are developed by teachers. About the most popular and new training courses, training centers receive information from employers.

The main criterion for a successful business is a competent and qualified staff (teachers).

It is possible to organize educational complex on the basis of some company, as an additional division. In addition, having opened an educational institution, there is a good opportunity to save money by concluding a lease agreement for premises for a while, and not entirely for the whole day.

Therefore, by opening a new training center there is an opportunity to bypass the main costs of rent and equipment for the premises. Capital investments in the business will be from 2,000 conventional units.

Stage 1. Concept and registration

The formation and profitability of the company will depend on the idea and idea. First of all, it is necessary that these ideas differ from other training centers.

There are the following ideas and concepts of training centers:

• Training centers with standard courses: accounting, taxes and taxation, design courses, courses personal computers other;
• Automated training centers (office applications; 1C: Configurator, Accounting, Enterprise);
• Training Training Center;
• Training center with teaching of individual and specific direction (woman security guard and other original courses);

Registration of a legal entity is carried out as registration of a non-state educational institution. When registering, you must specify the main activity. According to the Civil Code Russian Federation, the main activity of a non-state educational institution, the receipt of net income cannot be, the profit received must go to the improvement and growth of the training center.

The assistance of a legal adviser and a lawyer will cost the training center 200 conventional units.

When providing services, it is best to choose a simplified tax system. In this case, payments will be 6 percent of the profit.

The profitability of the training center depends on the concept.

Stage 2. Personnel and wages

The staff for the educational institution and their remuneration

The staff consists of 7 to 11 people.

Stage 3. Premises

To organize a training center for training from 100 to 150 students throughout the whole day (4x shift work; morning shift, 2 shifts during the day and one shift in the evening) you need to select a room from 200 square meters:

• Training classes (2 pcs.) of 50 square meters each (in a room of 50 square meters, training is allowed for groups of up to 10 students);
• Educational room equipped with computer technology (60 square meters). Up to 10 students can also be trained;
• The remaining 40 square meters are reserved for the reception and the manager's office;

Bottom line: the rent for 200 square meters, taking into account the cost of one square meter from 30 conventional units, is 6,000 conventional units per month. However, in practice, educational institutions have the opportunity to rent premises from the state property management committee. In this case, the training center has the opportunity to rent premises at a lower price - from 15 conventional units per 1 square meter.

To organize a training center, a room of about 200 square meters is required. The rent will be 6,000 conventional units per month.

Stage 4. Equipment and equipment

Equipment for the training center and its cost

The result - from 6.500 conventional units.

For the purchase of a complete set of equipment and the necessary equipment for the training center, about 6,500 conventional units will be needed.

Stage 5. Licensing

To obtain a license to operate educational activities You must provide the following set of documents:

• Application indicating developed educational programs in which clients will be trained;
• Information about the staff, the number of staff and qualifications of employees, as well as information about the expected attendance of the institution;
• Information about audiences, classes and accommodation;
• Information on the supply of courses with the necessary material and technical base and the necessary literature (extracts from balance sheets are provided, as well as a list of references for each curriculum and discipline);
• Information about teachers (information is provided on each discipline with a teacher);
• Additional information (founder information and data, registration certificate, etc.);

The decision to grant a license and consideration of all documentation lasts about 4 weeks.

To obtain a license, you need to submit a package of documents to the appropriate authority and wait for a decision within 1 month.

Stage 6. Students

A profitable class should consist of about 10 students.

Every month, the training center should recruit from 10 different classes in various areas.

The main way to attract students is through advertising.

Employers need employees who are able to approach problems in an original way, as well as see a way out of situations that others retreat from. High demand in the market educational services enjoy refresher courses and they make good profits. This article is dedicated to How does the training center open?.

About the opening of the training center

At all times, knowledge was recognized as the highest value. Today, in the conditions of development and improvement of new technologies, they are in demand more than ever. It is the competent and highly qualified employees are essential to the stability of any organization.

Organizational matters

So how to open a training center? First, you need to become a legal entity, as well as choose the type of activity that you will be engaged in The educational center. When attracting graduates (more specifically, teachers) on an ongoing basis, it is required certificate for the work of the training center. Getting it is not so easy: this procedure will take a lot of time and will require investments.

But there is a very good way out of this situation. To not be required certificate, enough for training center registration indicate the type of economic activity "consulting services", or select related, similar in value types of activity. And after that, you can interact with teachers and lecturers on the basis of an employment agreement.

To open a training center, it is necessary to clearly understand which educational services are most in demand, what demand and supply they currently have on the market. What is meant by this? You need to know: in what form the classes will be held, what teachers will conduct them, for what contingent of personnel they will be.

For, to the training center began to pay off well, the best option would be if his head combines this position with a similar one, but in any company or large organization. The listeners who will be the first to take the courses will be his employees in this firm. This guarantees you early stages minimum audience and will become a kind of "trade engine".

Profitability from opening of the training center almost impossible to predict. The fact is that profit directly depends on the number of courses taught, their cost, the number of listeners, as well as related costs. Here are the main ones:

• the cost of acquiring the premises or renting them plus the costs of keeping them clean;
• utility bills, as well as payment for communication, television, Internet services;
• the cost of office furniture, office equipment and accessories;
• payment of salaries and material remuneration to employees and teaching staff;
• advertising campaign cost.

Requirements for the premises

The main question that worries the future leader training center, this is, of course, rent price. It can be both small and quite significant. It all depends on the geographical location and the interior of the room.

Also of great importance is area of ​​the future training center. The calculation of the required space is based on the number and frequency of classes, as well as the intended audience. It is also necessary to provide a room for the administrator to work and passages to the classrooms.

Auditorium interior it must be thought out so that it can be easily converted into a room for various meetings or other purposes. Modern audiences are usually equipped with video projectors or an interactive whiteboard. If you plan to conduct classes using computers, you need to take care of purchasing the appropriate equipment in advance.

In order to ensure high and stable attendance of the courses offered, the building in which they will be held should be located near transport hubs(metro, public transport stops, railway stations). You should not rent a room in a residential apartment building, as its residents will obviously not be delighted. Classes, as a rule, take place in free time, and their conduct is always accompanied by heated discussions and often dragged on until late. But if you have your own premises, quite suitable for conducting classes, then this item of expenditure completely falls out.

You also need to think in advance about where they will eat. course participants. It is good if there is a shop, a canteen or a buffet nearby. If there is nothing similar nearby, you need to purchase a coffee machine, or provide a room for coffee breaks.

Personnel composition

For normal operation training center besides teaching staff(staff and freelancers) required manager, accountant, room cleaner and other workers. If the room is not so large, then you can combine these positions. And working professions, such as electricians, mechanics, cleaners, can be replenished by periodically contacting the relevant services.

The face of the training center by right is its manager, who is always at the workplace, answers calls, consults and regulates all the activities of the training center. The manager's responsibilities also include organizing an advertising campaign and researching the educational services market. Therefore, very high requirements are imposed on a candidate for such a position: it must be a person capable of working in a multitasking, with out-of-the-box thinking, responsible and open to communication. It is desirable that the candidate has experience in similar work.

The system of remuneration of employees should be flexible. Therefore, it is worth dividing it into a fixed salary and a bonus, which will depend on number of students. The best option if they are interested in attracting new customers, and therefore will do their job with maximum efficiency.

Promotion

Question " how to open a training center also relies on marketing strategy. It directly depends on the type of activity that is chosen. There may be several. The main ones are:

• training for a new profession, refresher courses and retraining;
• additional or optional courses for schoolchildren;
• organization of classes on personal growth (for example, time management);
• lease of premises or auditoriums for various seminars, lectures and other events.

If a The educational center provides for training in vocational training and advanced training of personnel, it makes sense to sign an agreement on cooperation with enterprises and employment centers that need such courses. When targeting a training center for children and youth, it is necessary to advertise in the media. Distribution of thematic booklets in schools and centers of children's and youth creativity will also be effective.

For training center promotion informational meetings are very effective, where people who have been trained in this institution will talk about what positive changes have occurred in their professional activities after the course or seminar.

Information about the delivery of rent of educational premises it is advisable to place on websites on the Internet, periodicals with the appropriate target audience. In order for the training center to start making a profit as soon as possible, the best option is to combine different areas of work.

Do not immediately expect easy and quick profit from opening a training center. It takes a certain amount of time for it to become market of educational services. But if everything is correctly calculated, all possible scenarios for the development of events are calculated, then the training center, in addition to decent earnings, will bring new vivid impressions to its leader and expand the circle of business acquaintances.

* Calculations use average data for Russia

Starting investments:

Revenue:

Net profit:

Payback period:

Training centers are a popular business area, the potential of which is only being revealed in Russia and where you can find free and profitable niches. What do you need to open an educational center?

Rapid business development in the segment of educational and educational centers is a global trend. The concept of lifelong learning makes people use the services of training centers throughout their lives - from preschool education and up to retirement age. Modern educational platforms make possible a minimum entry threshold and provide a good profitability for this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activity.

If 10-15 years ago the training center was a specialized training organization engaged in training students in any activity or several related areas of activity, then at present the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific tasks of the client. Also, the process of group learning becomes closer to individual training, as the training program changes flexibly in accordance with the wishes and tasks of the students. Training programs, in this case, become aimed at solving certain practical problems, there are many of them, each of them specifically expresses the requirements of a particular group of customers.

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Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any direction. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force of the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has fewer such restrictions.

It should also be noted that the training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge around the world do not allow a professional to be aware of all current trends. On the other hand, the pace modern life leaves no time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which professional teachers have already chosen, based on world experience and best practices.

Another trend that defines fast development training centers in the modern period, is a constant change in the most popular and relevant professions and activities. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new, previously unusual functions.

by the most simple example is the accounting profession. Previously, it was a specialist in accounting, but now the profession of an accountant is inseparable from computer technology - this is the use of legal reference systems, specialized accounting programs, reporting programs and data exchange tools. The software takes over and automates more and more accounting functions, but makes accountants become more and more specialists in the field. software. And there are thousands of such professions with similar tendencies. All these specialists need constant professional training on the basis of training centers.

Forms of organizing the work of the training center

There are currently two main forms of organization educational process. This is online and offline learning. From the choice of this form, or rather from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning when training is conducted using the Internet in real time using conference programs or the listener is viewing already recorded video material.

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Offline learning is a classic type of learning, when the student is trained in classroom, as a rule, as part of a group and the trainer or teacher interacts directly with the students.

Let’s take a look at the advantages of both forms of learning.

Benefits of online learning for a training center:

1. First of all, it is the cost savings on the maintenance and equipment of training facilities.

From the first advantage follows the second advantage: the prices for online education can be made lower due to cost savings, that is, more people will be able to use your training programs.

Using an online learning model, your training center can attract students from all over the country and even the whole world, significantly expanding the audience of students and, accordingly, its financial flows without a significant increase in costs.

A comfortable learning environment for students who can study in a convenient place and at a convenient time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This happens both because of the prevailing psychological attitude towards direct learning, and because of the lack of experience and knowledge when working with a computer. It should also be taken into account that it is difficult to conduct an intermediate knowledge test online, especially the final tests, the results of which are issued a certificate of completion of the courses. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of the students. It should not be discounted that direct teaching provides better contact with the lecturer.

And, finally, it should be taken into account that training courses enable students to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

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Thus, it is desirable to combine the advantages of online and offline learning, combining these forms of learning in such a way that your training center gets the maximum profit.

The most profitable areas of study for the training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working on the cryptocurrency market. Of course, you, as the organizer of the training center, do not need to understand all areas on your own. Your main task is to organize a business. Finding the best coaches or educators, especially since you can offer part-time, non-full-time jobs, is not difficult.

As for Russia, the market additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are engaged in additional education courses.

According to market participants, courses lasting up to one month are the most popular.

The entire market of additional education in Russia can be conditionally divided into two large parts: additional education for children and adolescents, and additional professional education.

With additional education for children, everything is simple. The greatest demand among training centers are centers involved in preparing for a unified state exam(USE). This is understandable, since without special preparation for the Unified State Examination it is very difficult to score a sufficient number of points for admission to a higher educational institution. In second place in demand for children and adolescents are various language courses, especially courses in English, which is associated with the traditionally low level of its teaching in ordinary general education school. Next come arts and sports education. The directions of additional art education are especially diverse. It is popular as classical drawing courses, as well as its modern directions, for example, photography or acting.

Determine a list of the most in-demand courses for additional vocational education much more difficult, their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge on a profession previously obtained in the system of higher or secondary education. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

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Considering the sectoral nature of the most demanded areas of activity of the training center, we can note that the mining sector is the leader here, which is due, on the one hand, to the rapid technological development industry, and with the availability of sufficient financial resources in this industry, which, according to statistics, made it possible to involve almost every third employee in the field of additional education.

It is worth paying attention to such areas of additional education as Internet marketing, graphic design, logistics and corporate management, that is, to those areas in which higher education does not keep pace with modern development trends.

Speaking about additional vocational education, one cannot fail to mention the concept continuing education very popular in developed countries. In short, this concept provides for education "not for life, but throughout life." According to this indicator, Russia lags far behind developed countries. In the Russian Federation, no more than 20% of employees participate in the process of continuous education, in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is huge, the market should grow at least twice.

Therefore, let's consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, it is necessary to prepare for this in order to occupy your niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to improve productivity and management. own time. Training centers specializing in the development of management skills and leadership qualities for women. In Russia, this direction is poorly developed, gender coloring in education in our country, as a rule, is not welcome, but it is a global trend. It is worth taking a closer look at this direction.

Professional cooking courses are very popular abroad, psychological development and repair.

So which direction should be chosen as more profitable? There is no exact answer to this question. You cannot choose a training center specialization based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in your specialty. Well, and, of course, to fill your leisure time. Cooking courses are especially popular nowadays.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for the training center. This is complex issue from a legal point of view. In practice, this area of ​​business is regulated by the Federal Law "On Education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On Licensing Certain Types of Activities" dated May 4, 2011 N 99-FZ. Do not look at the fact that the laws were adopted long ago. Every year they are supplemented and clarified, the practice of their application, due to the ambiguity of the wording, is quite complicated. Without going into legal complexities, the answer to this question is simple.

A training center license is required. An exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a permanent basis and several curricula. In this case, a license is required.

Of course, there are "legitimate" options for circumventing this law. One of them is, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher to rent a room. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting a qualified lawyer in your area, as the actions of the supervisory authorities can be completely different.

Therefore, consider what is needed to obtain a license for a training center. It all starts with the choice of the organizational form of the training center. According to the law, this can be educational organizations and organizations that provide training. Educational organizations are non-profit organizations (ANO, NOCHU, OCHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general, the scheme looks like this: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, in order to obtain these documents, it is not enough just to apply; a fairly large list of documents is also attached to them. This list can be obtained from the employees of these bodies. The fee for obtaining a license is 7500 rubles. Please make sure to get this list in advance as there are special requirements for the premises for different types training centers. For example, a children's learning center should have at least three toilets: for boys, girls, and employees. And this can not be arranged in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The term for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P "Education". But with the choice of subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate law firm for advice. Various regulatory authorities may have claims on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of the training center depends on many factors. If you are planning to start with online courses and conduct them independently, the investment will amount to 50 thousand rubles. It will be enough for you to purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising on social networks will work best. Preferably on Facebook. But it all depends on the direction of your courses. For example, Instagram will work better for cooking classes.

If your activity will be related to offline learning, then first of all, you need a room that meets certain requirements for educational institutions. The cost of renting such a room may not be very large, since in terms of area it can be from 25-30 square meters. You may need to repair, but this is all individually.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are computer-related and you need to equip each study place, then the cost of this can be from 300 thousand rubles for ten training places. Roughly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will amount to 600 thousand rubles. You also need to have several months of operating headroom for rent and wages until you reach operating payback. The total cost of opening an offline training center will be from 1 million rubles.

As for the costs, the main part will be the salaries of teachers or experts who will conduct the training. The profit will directly depend on the number of students in your courses and the number of teachers. Let's take an example. Suppose you have organized an offline training center with three teachers, that is, for three programs. The term of study is one month for all programs. The average number of students per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles a month.

As for online courses, with minimal investment and high-quality in-demand courses, we can get more than 50 people on the course. Profit from the course can be more than a hundred thousand rubles.

The payback period of the training center is on average about one year.

There are less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Coursera's Russian partners provide their trainings for free, but they charge a fee for certification and obtaining a certificate. Having prepared a not very significant number of courses in Russian and having spent about 2 million dollars on their preparation, Russian division Coursera generated about $3 million in annual revenue. That is, paid back its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that you need to follow when promoting an educational or training center.

Strive to sell your products to the widest possible audience: companies, children, their parents, students. For example, if it is about children's center, then if you do not present your course to parents profitably, you will not acquire a client, and if you do not captivate the child in the first lesson, then he will no longer come.

The main promotion channel for the training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, "word of mouth".

Make additional sales. Let's suppose that those who have completed the initial course are offered a more expensive advanced course, and then an expert one.

Use social media to promote. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and options for solving them, let readers on social networks see the potential of your courses.

Get constant feedback from your listeners. This will not only allow you to make the courses more and more useful and effective, but will also increase customer loyalty. Be sure to ask participants to write reviews of completed courses on your website or social media page.

Franchise and online platforms for the training center

Even if you plan to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new customers. Modern special platforms allow you to do this easily and almost without investment.

For a small fee, you will not only get all the tools you need to conduct online training, but also the ability to receive payment and make additional sales. Many sites have a free period for holding several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make it easier to start a business, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing promotional activities for your training center, and also provide legal and accounting support.

Summing up, we conclude that the creation of a training center is a promising business, the potential of which is only being revealed in the Russian market. Effective Methods online learning can minimize investments, and the attracted audience will provide good profitability.

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The modern rhythm of life dictates certain conditions today, requiring a constant increase in the educational level in order to maintain competitiveness in the labor market.

Consider an article on how to open a training center (training) and what you need for this.

In this regard, short-term educational courses- we will also look at what it takes to open training courses. Their main advantage is the concentration of the necessary knowledge obtained in the shortest possible time.

The advantages of this business

The educational business is currently very profitable for investors due to the following advantages:

• high profitability (about 30%);
• quick payback (0.5 - 1 year);
• minimum initial investment (about $15 thousand)

The average turnover per month for a training center is $10,000-15,000, and the price of a 40-hour course is about 3,000 rubles.

How to open a training center

So, let's look at a short example of a training center opening plan for those who do not know how to open one.

The key to the success of the training center is a well-chosen Teaching Staff. The problem of attracting students is solved by introducing new educational programs - these can be, for example, various exclusive courses for managers and marketers developed by the center's teachers themselves.

It is important that using the option of opening a training center with a company, as an additional unit, or renting a room for a certain number of hours at a college or university, you can significantly save on rent and equipment.

The concept of the institution

The start of the business is connected with the development of a special concept that allows the new center to stand out from its competitors. There are many options, examples include the following:

• a center with standard professional training courses: assistant secretary, computer layout and design, accounting and taxation, etc.;
• an authorized training center, for example, to work with certain computer programs.
• training education;
• original courses;
• individual lessons on a special course.

Registration of a legal entity is carried out as a non-state educational institution. In this case, it is more convenient to choose a simplified taxation system with payment of 6% of profit.

Recruitment

The state consists of:

• teachers (one for each course);
• two or three consultants to determine the professional inclinations of students;
• secretary;
• accountant.

Payroll costs average $300 per month for a consultant and accountant, $200 for a secretary. The teacher receives hourly payment - about 200 rubles per hour.

Premises for the training center

The center, designed to train 100-150 people per month in four shifts, requires a room of 200 m2, including, m2:

• reception and director's office - 40;
• two classes - 100;
• computer class - 60.

Considering that the rent of 1 m2 is $30, the total cost of rent will cost $6,000 per month.

Equipment

The minimum equipment required to open a training center includes the price in $:

• projector - 1000;
• tables (30 pcs.) - 1000;
• chairs (20 pcs.) - 500;
• computers (10 pcs.) - 3000-3500;
• copier - 200;
• fax - 100;
• closet - 100;
• educational literature - 500.

Total: about $6,500.

Licensing

The legislation provides for the licensing of educational activities. To obtain a license, the Committee on Education must submit the following documents:

• a statement indicating the developed educational programs;
• information on staffing levels, as well as the estimated number of students;
• necessary information about the premises used for training;
• information on the availability of the necessary literature for training and the material and technical base for conducting the educational process;
• information about the teaching staff;
• other information - about the founders, certificate of registration, etc.

The submitted application is considered within a month.

Students - number and source of their income

The profitability of the training center can ensure the presence of at least 100 students per month, engaged in 10 people in a group.

The bulk of students for training centers is located and attracted through advertising published in the media, the cost of which should be at least 10% of the turnover (about $ 1000 per month).